I caught the documentary "Kumaré" on Netflix last night and found it overall a fascinating look at gurus and spiritual leaders.
See, the whole gimmick at first sounds like a Sacha Baron Cohen bit: American filmmaker Vikram Gandhi recreates himself as a fake Indian guru and begins to amass a following in Phoenix, AZ. While the film does have a little fun with the concept, it eventually morphs into something bigger.
Vikram's essentially making it all up as he goes along, but he finds himself doing actual good in his followers' lives. He realizes the relationships he forged as the fictitious Sri Kumaré are deeper and more genuine than most of his real-life bonds.