How much does unappealing language hold back messages about global warming, um, I mean the "deteriorating atmosphere?" That's what the nonprofit PR firm ecoAmerica set out to study. Its findings suggested that no, people don't want to hear about "global warming," or even "climate change" -- it makes them freeze up and think about Al Gore -- but they wouldn't mind listening to a few value-focused "talking points."
Although the ecoAmerica study was just released yesterday, it's already been around the block a few times. About a month ago, a summary meant for government officials and environmental leaders was accidentally e-mailed to several news outlets, including the New York Times.
More recently, Grist reported on the document, which focuses on nearly every environmental buzzword out there.