From the Vault: The Gods Must Be Counterintuitive


'The Vision of the Prophet Ezekiel' by Quentin Massys Fine Art Images/Heritage Images/Getty Images

What’s the key to a lasting myth, a captivating religion or a sensational film pitch? Some cognitive scientists and anthropologists argue that the key is a minimally counterintuitive narrative: the right balance of the mundane with just a dash of the unreasonable and unexpected. Join Robert and Joe as they discuss the minimal counterintuitiveness effect. (Originally published August 2, 2018)

'The Vision of the Prophet Ezekiel' by Quentin Massys
'The Vision of the Prophet Ezekiel' by Quentin Massys
Fine Art Images/Heritage Images/Getty Images