Top 10 Mind-Blowers: Nudity


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Nudity Kills Male Willpower
Giuseppe Cesari Fine Art Images/Heritage Images/Getty

Sex sells, especially if you're selling your product to heterosexual men.

According to a 2008 Belgian study published in the Journal of Consumer Research, the mere sight of a bikini or lingerie model can take a serious toll on male willpower. They discovered that heterosexual men who watched sexy videos or handled lingerie sought immediate gratification - even when they were making decisions about money, soda, and candy.

In this, nude or semi-nude imagery causes a shift in time preference, forcing the male gazer to live in the moment without concern for past plans or future promises. He is powerless to resist. Is it any wonder our world is so ticker-taped with idealized models shilling products at us?


About the Author: Robert Lamb spent his childhood reading books and staring into the woods — first in Newfoundland, Canada and then in rural Tennessee. There was also a long stretch in which he was terrified of alien abduction. He earned a degree in creative writing. He taught high school and then attended journalism school. He wrote for the smallest of small-town newspapers before finally becoming a full-time science writer and podcaster. He’s currently a senior writer at HowStuffWorks and has co-hosted the science podcast Stuff to Blow Your Mind since its inception in 2010. In his spare time, he enjoys traveling with his wife Bonnie, discussing dinosaurs with his son Bastian and crafting the occasional work of fiction.